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SoFi Lands a Spot on Forbes’ List of Americas’ Best Workplaces for Women

We’re thrilled to share some exciting news: SoFi has been named on Forbes’ Best Workplaces for Women! A true testament to our commitment to...

Don’t Buy a Home with Friends

Recently, Zillow began airing a commercial called “Homeowner Mates.” It depicts three women moving into a home together.It shows their individual “BuyAbility” followed by...

Are homebuying prospects finally improving in the US?

Mortgage brokers discuss strategies for business building as rates continue falling

How to Apply for and Get a Business Loan in 8 Steps

Obtaining a small business loan can be overwhelming, but with proper preparation and these eight simple steps, you’ll be one step closer to getting...

SoFi Everyday Cash Rewards and SoFi Essential

SoFi is piloting two new invitation-only credit cards – the SoFi Everyday Cash Rewards Credit Card and the SoFi Essential Credit Card. These new...

The Other Reason You Should Shop Around for Your Mortgage

I know, I know, mortgage shopping is the worst. It’s not a fun thing to do.It’s not like shopping for a new car or...

Is Customer Retention Really Better Than Acquisition?

Generally, there are two main levers that your business can pull to affect growth metrics: 1) customer acquisition, meaning bringing new shoppers through the...

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